How we collect, use, and protect your information — including the specific terms that govern our SMS text messaging program.
Optimal Fades, LLC ("we," "us," "our," or the "Shop") operates optimalfades.com and related services, including appointment booking, in-shop services, and SMS text messaging. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have.
By using our website, booking an appointment, purchasing products, or opting in to text messages, you agree to the practices described in this Policy. If you do not agree, please do not use our services.
We will not share, sell, or rent your mobile phone number or SMS opt-in consent with any third parties or affiliates for their marketing or promotional purposes. Your consent to receive text messages from us stays between you and Optimal Fades, LLC.
Optimal Fades Appointment & Promotion Alerts.
By opting in to receive text messages, you expressly consent to receive SMS and MMS messages from Optimal Fades, LLC at the mobile phone number you provided. You may opt in by: submitting a form on our website, booking through Booksy, verbally providing your number in-shop, or texting us first.
You may receive appointment reminders, booking confirmations, promotional offers, and shop updates. Transactional messages (reminders, confirmations) will be sent regardless of marketing opt-in status when you book an appointment.
Message frequency varies based on your activity and preferences. Expect up to 8 messages per month.
Message and data rates may apply. Your carrier's standard messaging rates are your responsibility. Contact your carrier for details.
You can opt out of promotional SMS messages at any time by replying STOP to any message. You will receive a final confirmation message. To opt back in, reply START or UNSTOP.
Reply HELP to any message for assistance, or contact us at 623.323.3400 or hello@optimalfades.com.
SMS services are available on all major U.S. carriers. Carriers are not liable for delayed or undelivered messages.
We share information only in these limited circumstances:
We do not sell your personal information. We do not share your mobile number or SMS consent with third parties for marketing purposes.
We retain your information for as long as your account is active, for as long as needed to provide services, and as required by applicable law (tax, accounting, or legal holds). You may request deletion at any time (see Section 8).
We use reasonable administrative, technical, and physical safeguards to protect your information — including encryption in transit, access controls, and vendor vetting. No internet transmission is 100% secure; we cannot guarantee absolute security.
Our website uses first-party cookies and standard analytics tools to measure site performance and improve user experience. You may disable cookies in your browser settings; some site features may not function fully without them. We do not use cookies to track you across unrelated websites for advertising purposes.
To exercise any of these rights, email hello@optimalfades.com. We will respond within 30 days.
Our services are not directed to children under 13, and we do not knowingly collect information from children under 13. If you believe a child has provided us information, contact us and we will delete it promptly.
Our website may link to third-party sites (Booksy, Instagram, Facebook, Google Maps). We are not responsible for the privacy practices of those sites. Please review their policies separately.
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will be communicated through our website and, where appropriate, by SMS or email.
Questions about this Privacy Policy or your personal information:
Optimal Fades, LLC
Parker, Arizona
Phone: 623.323.3400
Email: hello@optimalfades.com
Corporate Address
9015 W Union Hills Dr., Ste 107, Peoria, AZ 85382